Business Analyst

Principal Personalization Business Performance Analyst

About the Role

• Were looking for an experienced Principal Business Performance Analyst with a focus on Personalization
• Analytics and Digital Marketing Analytics to join our Marketing Technology team As a key member of the team youll dig through usercentric personalization experiences to evaluate their impact on key performance metrics extract actionable intelligence from a content search index and behavioral event data layer to inform platform improvements and deliver insights from affiliate partnerships that drive incremental conversion growth
• Youll operate in a fastpaced environment spanning iOS Android Mobile Web Desktop and OTT surfaces and will have access to Claude AI as a daily productivity partner to accelerate analysis documentation and insight generation

What Youll Do

• DataDriven Strategy Use advanced analytics SQL Python R to provide actionable insights that help shape personalization affiliate marketing strategy and business decisions
• Design Analyze Tests Lead AB and multivariate testing to optimize affiliate offers landing pages and user experience to boost engagement and conversions
• Customer Segmentation Attribution Develop segmentation models to target the most valuable customers and implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners
• Reporting Dashboards Build and manage data visualizations and performance dashboards
• Tableau Data Studio to track affiliate KPIs ensuring teams have clear insights on performance and opportunities for optimization
• Collaboration Across Teams Advise Marketing Product and Tech teams on opportunities to enhance affiliate partnerships optimize user journeys and improve overall funnel performance
• Optimize Affiliate Campaigns Analyze affiliate performance data identify areas of improvement and make recommendations to increase conversion rates and maximize ROI across various affiliate channels
• Affiliate Relationships Work closely with affiliate partners to analyze data and performance trends ensuring alignment with overall business objectives
• Personalization Feed Analytics
• Evaluate algorithmic content feed performance dwell affinity content freshness team affinity user history saturation and behavioral signals
• Partner with Product Engineering to assess how feed algorithm changes affect KPIs pagessession video starts return rate subscription conversion
• Lead AB and multivariate tests to optimize feed ranking and content mix across platforms iOS Android MWeb Desktop OTT
• Predictive Metrics Incremental Measurement
• Move the team beyond lagging indicators Uniques Visits Time Spent Video Views LTV toward a predictive measurement framework
• Develop RPM modeling userlevel economic value signals and incremental lift frameworks to isolate the true impact of personalization and marketing
• Surface engagement quality metrics dwell affinity content saturation and session depth
• Search Index Event Data Analytics
• Work directly with a content search index OpenSearchElasticsearchstyle holding article video and social feed metadata backed by a graph content model
• Integrate behavioral event log data from an internal collection system with Adobe Analytics and Kochava instrumentation into BigQuery
• Define extraction patterns from search index APIs into analytical tables collaborate with Engineering and BI to architect the data pipeline
• Data Warehousing Infrastructure
• Architect dimensional models Kimball methodology for business KPIs optimizing for insight fidelity cost and query speed
• Own documentation of data models schemas and analytical logic across Confluence JIRA and GitHub
• Affiliate Marketing Analytics
• Provide actionable insights from affiliate partnership data to drive incremental conversion growth
• Develop segmentation models digital attribution strategies and KPI dashboards Tableau Google Data Studio

What You Bring

Required

• Bachelors or Masters in Statistics Data Science Economics or related quantitative field
• 6 years in data analytics preferably within digital media streaming or consumer platforms
• Advanced SQL handson with cloud data warehouses Google BigQuery AWS Athena AWS Glue
• Deep expertise across web app analytics platforms Adobe Analytics Kochava or similar across
• App MWeb Desktop and OTT surfaces
• Experience with search index or document store data OpenSearch Elasticsearch or similar APIs
• Demonstrated data warehouse design experience Kimball dimensional modeling strongly preferred
• Experience designing and analyzing AB and multivariate tests in a live product environment
• Strong data visualization skills Tableau Google Data Studio
• Excellent documentation consuming complex technical specs and producing cros