Specialist - Cloud Engineering

Location: Mexico / Costa Rica / Brazil

Work Mode: remote

Hiring Mode: FTE for Mexico and Costa Rica and Contractor or FTE for Brazil

Client: VIACOMCBS INC

Payrate: 40.00 USD

About the Role

We’re looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Digital Marketing Analytics to join our Marketing Technology team.

As a key member of the team, you’ll:

• Analyze user-centric personalization experiences to evaluate their impact on key performance metrics.
• Extract actionable insights from content search indexes and behavioral event data layers.
• Deliver insights from affiliate partnerships that drive incremental conversion growth.

You’ll operate in a fast-paced environment spanning iOS, Android, Mobile Web, Desktop, and OTT platforms, and will have access to Claude AI as a daily productivity partner to accelerate analysis, documentation, and insight generation.

What You’ll Do

Data-Driven Strategy

• Use advanced analytics (SQL, Python, R) to provide actionable insights.
• Support personalization, affiliate marketing strategies, and business decisions.

Design & Analyze Tests

• Lead A/B and multivariate testing.
• Optimize affiliate offers, landing pages, and user experiences to boost engagement and conversions.

Customer Segmentation & Attribution

• Develop segmentation models to identify high-value customers.
• Implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners.

Reporting & Dashboards

• Build and manage dashboards and visualizations (Tableau, Google Data Studio).
• Track affiliate KPIs and highlight optimization opportunities.

Cross-Functional Collaboration

• Partner with Marketing, Product, and Tech teams.
• Identify opportunities to enhance affiliate partnerships, optimize user journeys, and improve funnel performance.

Optimize Affiliate Campaigns

• Analyze affiliate performance data.
• Identify improvement areas and recommend strategies to increase conversion rates and ROI.

Affiliate Relationships

• Collaborate with affiliate partners to analyze trends and ensure alignment with business objectives.

Personalization Feed Analytics

• Evaluate algorithmic content feed performance (dwell time, affinity, content freshness, user history, saturation, behavioral signals).
• Partner with Product and Engineering to assess impact of feed changes on KPIs (page sessions, video starts, retention, subscriptions).
• Lead A/B and multivariate tests to optimize feed ranking and content mix across platforms (iOS, Android, Mobile Web, Desktop, OTT).

Predictive Metrics & Incremental Measurement

• Move beyond lagging indicators (uniques, visits, time spent, video views, LTV).
• Develop predictive measurement frameworks, RPM models, and incremental lift methodologies.
• Surface engagement quality metrics such as dwell time, content saturation, and session depth.

Search Index & Event Data Analytics

• Work with content search indexes (OpenSearch/Elasticsearch-style) managing article, video, and social metadata.
• Integrate behavioral event log data with Adobe Analytics and Kochava into BigQuery.
• Define extraction patterns from APIs and collaborate with Engineering and BI on data pipeline architecture.

Data Warehousing & Infrastructure

• Design dimensional models (Kimball methodology) optimized for performance and cost.
• Document data models, schemas, and analytical logic across Confluence, JIRA, and GitHub.

Affiliate Marketing Analytics

• Provide insights from affiliate data to drive incremental conversions.
• Develop segmentation models, attribution strategies, and KPI dashboards (Tableau, Google Data Studio).

What You Bring

Required Qualifications

• Bachelor’s or Master’s degree in Statistics, Data Science, Economics, or a related quantitative field.
• 6+ years of experience in data analytics (preferably in digital media, streaming, or consumer platforms).
• Advanced SQL and hands-on experience with cloud data warehouses (Google BigQuery, AWS Athena, AWS Glue).
• Expertise with analytics platforms (Adobe Analytics, Kochava, or similar) across app, Mobile Web, Desktop, and OTT.
• Experience with search index or document store data (OpenSearch, Elasticsearch, or similar APIs).
• Strong experience in data warehouse design (Kimball dimensional modeling preferred).
• Proven experience designing and analyzing A/B and multivariate tests in production environments.
• Strong data visualization skills (Tableau, Google Data Studio).
• Excellent documentation skills, with the ability to interpret complex technical specifications and produce clear, structured outputs.